|
Pattison Outdoor Advertising is Canada's largest Out-of-home advertising company, holding more than 55% of the national market share in horizontal posters and a 43% market share of all traditional Out-of-Home media.〔According to Canadian Out-of-Home Measurement Bureau, Market Data Report, April 2013).〕 Pattison Outdoor is a division of the Jim Pattison Group, a Vancouver, British Columbia based multi-industries company wholly owned by Jim Pattison. Pattison Outdoor Advertising offers a variety of Out-of-home advertising displays and serves direct retail clients and advertising agencies from twenty-five sales offices in Canada. The head office is located in Mississauga, Ontario (serving metro Toronto) with seven other Ontario offices in Ottawa, Kingston, Pembroke, Barrie, London, Niagara Falls/St. Catharines and Windsor. The Eastern Region has five offices, located in St. John's, Halifax, Moncton, Quebec City, and Montreal. The Prairie Region consists of six offices located in Winnipeg, Regina, Saskatoon, Lethbridge, Calgary and Edmonton. The Pacific Region has five offices in Burnaby (serving metro Vancouver), Kelowna, Nanaimo, Prince George and Victoria. == History == In November 1967, the Jim Pattison Group entered the outdoor advertising industry with the acquisition of Seaboard Advertising. Seaboard was founded in 1908 as Bond & Ricketts Ltd. and was one of Canada's first outdoor advertising companies. The company name changed to Ruddy-Duker, and in 1936 it was sold to Neon Products. By 1946 the outdoor advertising portion of Neon Products business was a subsidiary company named Seaboard Advertising. By 1967, Jim Pattison had acquired all the shares of Neon Products/Seaboard and turned the public company into a private holding. Based in Burnaby, British Columbia, Seaboard served outdoor advertisers in British Columbia. The Seaboard name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name. Hook Outdoor Advertising was founded as Hook Signs in Edmonton, Alberta in 1908 and incorporated as Hook Signs Ltd. in February, 1913. The company was a major supplier of store identification, display, vehicle and gold leaf signage in the early days of Edmonton. It introduced some of the first neon signs in the city 1939. In 1932, the company bought the billboards of the Ernest Willis Company in Calgary, Alberta and in 1936, the company bought the billboards of Ruddy Duker in Edmonton. Over the years the billboard advertising business overtook the display signage business until by the 1970s Hook was predominantly an outdoor advertising company. The company expanded beyond Edmonton and Calgary and by 1985 it served cities throughout the province of Alberta. The Jim Pattison Group bought the shares of Hook Signs Ltd. in 1981 and turned the company into a private holding, Hook Outdoor Advertising. The Hook name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name. Gould Outdoor Advertising was founded in Midland, Ontario in 1913. The company established billboard advertising displays throughout southwestern Ontario, establishing major plants in Brantford, Kitchener/Waterloo, St. Catharines, Niagara Falls and the Tobacco Belt Towns of the region. Gould was headquartered in Brantford. The company joined Seaboard and Hook as a Jim Pattison company in 1982. Merging in 1992 with Pillar Ad, another Pattison acquisition, Gould moved beyond its established markets in southwestern Ontario and embarked on a rapid expansion program in the Greater Toronto Area. The Gould name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name. The transit advertising component of Pattison Outdoor is rooted in Trans Ad, a Canadian company founded in 1912. Trans Ad was acquired by the Jim Pattison Group in 1982. In 1990, the Trans Ad name and a portion of its operations were sold, and the balance of its operations was merged with Pattison-owned Seaboard Advertising, Hook Outdoor Advertising and Publicité Metrobus. Pattison Outdoor Advertising was formed in 1998 through the union of the existing out of home advertising companies owned by the Jim Pattison Group. Pattison Outdoor Advertising has traditional Outdoor Advertising posters in 300 cities and towns across Canada, from Vancouver Island on the west coast to St. John's, NL on the east coast. Beginning in 2008, the company has been building large-format L.E.D. digital billboards, and as of May 2013, has over 150 of these displays in 25 cities across Canada. In March 2011, Pattison Outdoor Advertising acquired Onestop Media Group (Onestop), designers and operators of digital advertising networks for the transportation, malls, sports retail, residential and hospitality industries. In January 2012, the Toronto Transit Commission awarded the contract for TTC transit advertising rights to Pattison Outdoor, guaranteeing the TTC $324 million in revenue over the next 12 years, until the end of 2023. This new agreement included new elements such as increased advertising space on the commission’s fleet of buses, streetcars and subway cars, as well as opened the possibility of subway station naming rights.〔Paul Moloney, "TTC approves selling naming rights and giant ads on all buses", July 06, 2011, The Toronto Star, thestar.com〕〔Mark Carcasole, "TTC approves new advertising deal", July 6, 2012, NewsTalk1010.com〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Pattison Outdoor Advertising」の詳細全文を読む スポンサード リンク
|